For many nonprofits, marketing often feels like a juggling act: managing social media, newsletters, events, and brand storytelling with limited staff and even less time.
You know your mission deserves visibility, but you might not have the strategic bandwidth to make that happen. That’s where fractional CMO services come in.
As a fractional Chief Marketing Officer, I help nonprofits connect strategy with execution — building the systems, messages, and momentum you need to grow awareness, engagement, and funding.
Here’s how I can help your team bring clarity, consistency, and creativity to your marketing efforts.
Brand and Message Development
Your brand is more than a logo or tagline — it’s the emotional connection people feel when they think about your work. I help organizations clarify who they are, what they stand for, and how to tell that story in a way that inspires action.
Through collaborative workshops and creative strategy, we’ll refine your messaging so it resonates across every audience — from donors and partners to the communities you serve.
The result? A clear, compelling voice that builds trust and drives engagement.
Digital and Direct Marketing Strategy
Today’s supporters move seamlessly between inboxes, social feeds, and real-world experiences. Your marketing should, too.
I help nonprofits develop integrated marketing strategies that meet audiences where they are — combining digital and traditional channels for maximum impact. From email and paid social to direct mail and print campaigns, we’ll build a strategy that amplifies your mission and delivers measurable results.
You’ll get a clear roadmap for consistent outreach that keeps your cause top-of-mind all year long.
Social Media and Content Planning
Great content isn’t about posting more — it’s about posting with purpose.
I work with nonprofits to plan and produce content that builds relationships, not just reach. Together, we’ll identify your key storytelling themes, align your content calendar with fundraising goals, and create systems for consistent execution (without burning out your team).
Whether it’s social media, blogs, or newsletters, your content will do what it’s meant to do: inspire, inform, and invite people to get involved.
Team Coaching and Creative Direction
Strong strategy means nothing without a team that can carry it forward. I provide hands-on coaching and creative direction to help in-house staff and freelancers gain confidence, consistency, and clarity.
From brainstorming campaign ideas to refining workflows and brand standards, I help marketing teams grow their skills — and their results.
When your team has the tools and guidance they need, marketing becomes not just sustainable, but energizing.
The Bottom Line
Fractional CMO services give your nonprofit access to senior-level marketing expertise — without the full-time cost.
Whether you’re launching a rebrand, building your first content strategy, or trying to get more traction from your campaigns, I can help you bring focus and strategy to your communications so your mission gets the attention it deserves.
Let’s elevate your message and expand your impact.
Schedule a free strategy call
Hawkmoth Marketing and Fundraising 